On Appearance -> Widgets page you can activate the built-in sidebar widgets provided by the plugin:
- Minicart widget allows you to place a shopping bag icon into your sidebar
- Search widget allows you to create a search box in the sidebar and let your customers look for the products they want on every page of the site
- Vertical categories widget is useful when you have a wide sidebar and want to list your store categories there
- Store page link is a simple link to your store page, which can be very useful when you don't have a pages navigation menu and want to provide your customers with a simple way to open the store page
- Recently viewed products is a sidebar widget allowing your customers to see what products they visited on your site and return to those product pages. This is a great tool to increase visibility of the store products and generate more sales, because the sidebar is in most cases displayed on every page of the site and thus always visible for the customers. The links and images in the sidebar are updated automatically as the customer browses the store. So the customer can anytime return to the product they previously opened, and probably decide to buy it.